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Global Franchisor Event Day

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Global Franchisor Event Day

Global Franchisor Event It was great a day! We had the chance to learn some great secrets from our speakers in an fun way. We first started with our opening speaker Kristin Houston who teach us the U.S. Commercial Service “Gold Key” Service were they help you promoting your franchise through the world making some appointments with important personalities on the country of your interested: press releases, events, embassy dinners, etc. Our host and MEXPERT speaker Sandro Piancone teach us how we get $300,000.00 in FREE advertising from the U.S. Government promoting our products all around the world. We had a special guest speaker form Little Caesars Pizza, Stuart deGeus who explain to us the importance of getting the correct partner when starting operations on another country and how to setup your supply chain for International Franchising. Keynote Speaker, Anthony Scotto give us a great speech about things that you absolutely need to do before you franchise internationally and how he create one of most successful Pizza Chains all around the world: VILLA PIZZA. Chris Martinez teach us the importance to use Facebook locally for your franchise when you want to create brand awareness and engagement with the customers  of the country that you’re planning to expand. Last but not least we learn from Jorge Olson the secret to Franchise your Story with the help of a Book, that’s right, a book will help us create network all over the world and let your franchisees learn more about the franchise and his goals.  Thanks to all the people that attendee the event and we hope that we can see you next year in the new edition of the Global Franchisor...

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Webinar Replay

Posted by on 11:36 pm in Blog, News | Comments Off on Webinar Replay

Webinar Replay

Take Your Franchise Globally Did you miss the webinar? Don’t worry see it again and learn how to get $300,000.00 in FREE advertising from the U.S. Government.

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Why Franchising is Going Global

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Why Franchising is Going Global

Why Franchising is Going Global Taking a franchise brand international is, in a sense, the final frontier for growth. It’s where many franchise brands that have begun – and been successful – in the U.S turn when they seek expansion. It’s a strategy that often occurs in part because of growth that has saturated domestic markets and territories. Typically, larger more established franchise brands begin looking across borders for untapped markets and potential growth. It’s an expansion strategy that’s not new. But during the past couple of decades as franchising has continued to grow as a popular business model, the international growth strategy has been on the rise. International franchising can also provide opportunities for new and existing franchisees looking for expansion options. There are opportunities as near as Mexico and Canada and as far as the Middle East. In one sense, international franchising can be a relatively smooth and easy process. After all, the franchise concept is built around infrastructure, simplicity, replication, and streamlined operations. What works in one place generally works in another. And many international markets are wide open and untapped and offer enormous potential for franchisors – with the right products, services, and business culture. Consider this, eighty percent of the world’s population lives in areas that are considered emerging markets. The U.S. Department of Commerce estimates that over 75 percent of the expected growth in the world’s trade over the next two decades will come from developing countries, particularly big emerging markets, which account for over half the world’s population, but only 25 percent of its gross domestic product. Nevertheless, there are challenges for franchisors that seek expanding kingdoms in other lands – and often for the franchisees who operate the units. Franchisors look at key markers such as what kind of demand exists for their products and services in the new international market(s), the initial cost of entry, sourcing supplies and related vendor issues, and whether or not it makes sense to open company and franchise units in these new territories. Franchisors are going to evaluate a country’s GDP per capita, general population statistics, and the overall health of the country’s economy. Another significant factor affecting international expansion, laws often vary from country to country on small business operations and franchise licensing. It can be complicated and requires research. Franchise representatives need to visit the countries they are considering moving into and devote time and resources to studying these cultures very carefully. One of the first questions to consider is time of entry. One school of thought says not to be the first to the market but a close second. This way another franchisor, essentially, invests in the market research for all competitors. If the product or service flies, and the market is proved to be viable and economically attractive, then other brands, and concepts, can begin to move in. One of the most critical components of successful international franchise expansion is finding the right partners. This is a key ingredient to long-term success and profitability for the franchise brand. There’s likely to be cultural barriers, political barriers, legal barriers, language barriers, and a hodge podge of other factors that differ from standard U.S. operations. That’s why it’s important to identify key people on the ground who know and understand all of these...

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Expanding Vidbox in Mexico

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Expanding Vidbox in Mexico

Expanding Vidbox in Mexico Netflix co-founder Mitch Lowe announces a million dollar investment to boost on the Vidbox startup in Mexico and expand operations through all the country taking the expansion to one of the most important cities in the country (Guadalajara) replicating with this the success that Redbox had on the United States. Read More...

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Webinar: Why is Mexico The Next Big Investing Thing?

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Webinar: Why is Mexico The Next Big Investing Thing?

Why is Mexico The Next Big Investing Thing? Learn Why Mexico is The Best Kept Secret on Wall Street See the replay of this free webinar see why will shine light on how Mexico has been the secret darling of Wall Street’s institutional investors for ten years and what they’re missing out on the real opportunities Mexico has to offer.  The Mexico Investment webinar is hosted by MEXPERTS™ (experts in Mexico) headed by Sandro Piancone, founder of a multitude of companies in Mexico and author of four books on how to do business in Mexico. Learn why so many fortune companies invest in Mexico in infrastructure and business.  Large consumer packaged goods companies are in Mexico, TV and other manufacturing is done in Mexico, making it the number one manufacturer of flat screens in the world, and Mexico is advancing their manufacturing into medical devices, electronics, and cars. See the replay and email if you have any questions:...

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Chris Martinez Presenting at the CEO Bootcamp on June 4, 2015

Posted by on 6:16 pm in Blog, News | Comments Off on Chris Martinez Presenting at the CEO Bootcamp on June 4, 2015

What country do you think has the 8th largest number of internet users in the world? If you answered Mexico then you’re right. In fact, this year Mexico will have more internet users than GERMANY. My name is Chris Martinez and I’m the CEO and Co-Founder of WebsiteEn5Dias and I’m super excited to be presenting at Mexico Sales Made Easy’s CEO Bootcamp on June 4th and I hope you’ll be joining me. In my presentation you’ll learn: Why it’s essential to get online in Mexico TODAY  The reasons why Facebook is so much more important than Google  How to generate Hundreds of leads in Mexico for just pennies on the dollar And I’m even going to give you a complete roadmap as to how to build your online presence in Mexico so that you make money FAST. Succeeding online in Mexico is incredibly easy compared to the United States IF you know what you’re doing so make sure you sign up for the CEO Bootcamp on June 4th and I’ll show YOU exactly how to dominate in this rapidly expanding...

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Why You Should Do Business in Mexico

Posted by on 4:32 pm in Blog, News | Comments Off on Why You Should Do Business in Mexico

We found this great article from American Express about why now is the time to be expanding your business into Mexico. We will be conducting a 1-Day CEO Bootcamp on June 4, 2015 in San Diego and we’ll be talking about this exact subject in much more detail. Click Here to Learn more about our 1-Day CEO Bootcamp Source: https://www.americanexpress.com/us/small-business/openforum/articles/why-you-should-do-business-in-mexico/ By Katie Morell Entrepreneurs with a touch of wanderlust are looking to Mexico as a viable business location, and for smart reasons. Elizabeth Helsley fell in love with Mexico while on a yearlong college study abroad trip to Mexico City. After graduating in 2001, she went back home and worked in San Diego until a U.S.-based company relocated her back to Mexico City. She was thrilled with the opportunity, so much so that in 2010 she left the company and started her international consulting business Global Luxe in Guadalajara. “I get up and am excited to go to work every day,” she beams. Entrepreneurs like Helsley with a touch of wanderlust are looking to Mexico as a viable business location, and for smart reasons. First: while the rest of the world reels from financial meltdown, Mexico’s economy is going strong. “After the crisis of 2008, Mexico proved to be very stable,” says Mauricio Monroy, president of the U.S.-Mexico Chamber of Commerce California Regional Chapter. “We had a similar situation in the late ’90s and since then, our banks have gotten healthy and diversified, so we are nicely insulated from what the rest of the world is going through.” Second: the exchange rate. At press time, 1 USD was equivalent to around 12 Mexican pesos. This is good for Mexico, as the peso has historically been worth much less. The result: “It is cheaper for Mexicans to buy U.S. products and services,” he says. Third: the lack of culture shock on the part of Mexican consumers. American products, advertising and services are commonplace in Mexico, making it that much easier for U.S.-born entrepreneurs to launch a business inside the country. Fourth: U.S. companies can establish a presence in Mexico and stay owned and managed by U.S. nationals. “In many other countries, you have to hire a local employee,” Monroy says. “Here, it’s not hard to start a business—you need $3,000 pesos for an LLC and $50,000 pesos to form a corporation.” But before you book a flight heading south, it’s also important to consider some of the differences that might accompany setting up your business in Mexico. What you need to start a business in Mexico Monroy suggests doing a few things before making the move, including a marketing survey. “You need to make sure your product or service will be well received in Mexico,” he says. “I recommend talking to chamber of commerces, business organizations and economic development organizations. You can pay them to conduct surveys for you.” Then it is off to do the paperwork of setting up a business. Mexico has a variety of business launch requirements—from licensing to permitting fees—and it’s important to make sure you have everything covered. Not sure where to look? Try the local economic development corporation or hire a notario publico. Helsley chose to do the latter. “A notary in Mexico is not the same as a notary in the U.S.,” she says. “Here, it is a high-level, special position. Every...

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I Want to do Business in Mexico

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Top 5 Reasons Your Product Will Get Stuck at the Mexico Border

Posted by on 10:22 am in News | Comments Off on Top 5 Reasons Your Product Will Get Stuck at the Mexico Border

Anyone who has had to deal with Mexican authorities, either on a personal or business basis, will have had experience of how concerned they are with having paperwork in order. Hispanic countries seem to take documentation to whole new level, and Mexico is no different. Each i must be dotted, and each t crossed. When you are about to export goods to Mexico, you should prepare for an administrative and logistics minefield. You will need to present comprehensive documentation to support the import of your goods, and the distribution within Mexico’s borders. Any discrepancies or deficiencies in the paperwork and your goods will be seized and held until the problem areas are resolved to the satisfaction of the Mexican Importation Laws, which are administered by the General Customs Administration. Before your product crosses into Mexico, imported goods need to stop and be unloaded at a receiving warehouse on the US side. What I mean is, that your truck can not drive right across the border, deliver the product and drive back over the border. But it’s before even loading your goods onto the truck, or into the hold of a ship or plane, that the problems with importation could begin. The top five reasons your goods might get stuck at the Mexican border range from the temporary to the almost indefinite. 1) Your goods are miss-classified All of your goods will need to be classified for import duty payments. The documentation must conform to the Harmonized Tariff Schedule (HTS), and this includes identifying them as NAFTA or non NAFTA imports. Underneath this classification comes a sub-classification by industry. The goods to be imported must be annotated as to the industry for which they are being imported, as this, too, will have an impact on duties payable. Once at customs for clearing, the professional customs expert cannot change the classification details. It is up to the exporter/ importer to ensure the classification paperwork is in order, and though this can often be done online, it is a lengthy process. You will need to provide proof of the payment of any import duties and taxes payable. These might include IVA (VAT), customs processing fees, warehouse fees, and special taxes on production and services. All goods must be marked with country of origin stamps or stickers, and be imported with a certificate or origin. Imports from NAFTA countries may be free from importation taxes. 2) Your goods are mis-valued The valuation you place upon your goods on the importation documentation will determine the duties to be paid (if any). Of course, the country of origin will also impact these duties payable. If, upon inspection of the paperwork or the goods themselves, the Customs officer believes that the goods have been undervalued (whether deliberately or mistakenly), then the goods will be held whilst checks are made. These checks may include internet searches for similar goods, and phoning the supplier to ensure price charged is the correct valuation. This is not only on the exporter end, it is also a problem found with importers, where the importer needs to attach valuation paperwork and undervalues for avoidance of tax and duties. Mexican and American authorities work closely together to ensure that there is a good knowledge of the origin of goods and valuation of goods...

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3 Things You Absolutely need to do before start selling in Mexico.

Posted by on 10:07 am in News | Comments Off on 3 Things You Absolutely need to do before start selling in Mexico.

There are any number of great reasons to sell your products to Mexico. Mexico has a robust and growing economy and a thriving middle class. And, the median age in Mexico is 27 years old – an open-minded target marketready to adapt to new brands, new experiences and new products. They have a lifetime of consumption ahead of them with anticipated larger disposable incomes – a perfect market to introduce YOUR products to NOW. Consider that Mexico is one of the most ‘open to trade’ countries in the world and has an economy larger than Canada, Korea or Spain. Combine that with an economy that’s booming and a sophisticated import infrastructure designed to support businesses that export to Mexico. Take a close look at the potential and you’ll quickly see the advantage to your bottom line. Mexico represents market share you can’t afford to ignore. You can get the new business, or your competitors can. With so much new business to be had, exploring the idea of doing business in Mexico is a no-brainer. Of course, crossing the border means dealing with government regulations – ours and theirs. It’s not complicated, but you must be compliant. Not just because it’s the law – though that obviously matters – but because it can cost you time and money and you can’t afford to waste either. Here are three things you absolutely need to do before you start selling to Mexico. 1. You Must Register Your Trademark in Mexico Registering, and protecting your trademark in Mexico is a must when doing business in Mexico. Having your trademark registered in the U.S. or Canada DOES NOT means you have legal rights to that trademark in Mexico. If you don’t register your trademark, you’re not prohibited from using it, but you could very easily lose it to someone else who decides to register it – they can do so legally if you have not. Avoid costly litigation and potential headaches by registering your trademark BEFORE you export your goods to Mexico. It can be a long and costly process to defend your trademark, so it’s better to be prepared in advance. It’s like that old adage about closing the barn door after the horse has escaped – it doesn’t get the horse back! It’s easy to access the Mexican government trademark databases to make sure your company or brand name(s) are not already in use, and haven’t been registered or applied for. Typically, the entire trademark process – application to approval – takes about 12 months. Once your application is approved, your trademark is protected for ten years and can be renewed for new ten year periods an unlimited number of times. 2. You Must Comply with Mexican Product Labeling Requirements Mexican law requires that all consumer products display accurate and detailed labeling information so that consumers can make informed purchasing decisions. Mexican law clearly defines the minimum information required for various products and of course, prohibits making false or misleading claims on any product. Mandatory information includes product name, net quantity contained and manufacturer and/or distributor identity information as well as the origin of the product. This must all be done in Spanish. Note that goods must be properly labeled to pass through customs. Avoid costly delays by having correct labels prepared...

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